What to Automate First When You Have Never Automated Anything
Automation projects usually fail because they start too big. Here is the order that works for a local business, and how to tell whether it is worth doing at all.
Resources
Practical Writing for Local Businesses
Short, specific articles on the parts of running a local business that quietly decide whether the phone rings: Google Business Profiles, reviews, follow-up, automation and the systems around them.
These are written for owners who are also doing the actual work. Each one covers a single problem, explains why it matters commercially, and gives you steps you can follow yourself. If you would rather it were handled, that is what we do, but nobody should have to hire someone in order to understand their own marketing.
How to Ask for Reviews Without Being Annoying
Reviews decide who gets called. Most businesses either never ask or ask so awkwardly that it damages the relationship. There is a straightforward way to do this.
What Actually Belongs in Your Google Business Profile
Most local businesses fill in about a third of their Google Business Profile and wonder why they do not appear in the map. Here is what each field is genuinely for.