The Work, In Detail.
Each case study will cover the situation, what we built, and what changed, using figures the client has confirmed.
Being Prepared
Rather than publish vague claims, we are writing these with the clients involved so the numbers are real and approved. In the meantime we can walk you through live examples on a call.
Written With the Client, Not About Them
A case study is only worth reading if the person it describes has read it and agreed with it. That is a slower process than writing it ourselves, and it is the reason this page is still filling up.
Every study we publish will be reviewed by the client before it goes live, with figures they have seen in their own reporting. If they are not comfortable publishing a number, it does not appear, even if it is a good one.
That constraint costs us some impressive claims. It also means anything you read here is something the business named would repeat to you on the phone, which is worth considerably more.
How to Read Any Case Study Critically
The number at the top of a case study is the least informative part of it. A 300 percent increase from three enquiries a month is nine enquiries.
Look for the starting point, the timeframe, and what else was running at the same time. A business that launched a new site, started advertising and hired a salesperson in the same quarter cannot attribute the result to any one of them.
Ask what did not work. Every real engagement has something that underperformed and had to be changed. A study with no setbacks has been edited into a brochure.
What Each Study Will Cover
- The situation before, honestly, including what was already working
- What we recommended, and what we advised against
- What was built and over what period
- Confirmed results the client has approved
- What underperformed and how it was corrected
- A contact, where the client is willing to speak to prospects
In the meantime we are happy to walk you through live examples on a call and put you in touch with clients directly.
What We Are Prepared to Claim, and What We Are Not
It is worth being explicit about the standard we hold ourselves to here, because it explains why this page is thinner than a competitor’s.
We will not publish an unverified number
If a client has not seen a figure in their own reporting and agreed we can use it, it does not appear. That rules out most of the impressive-sounding statistics you see elsewhere, which typically come from a single favourable month or a metric chosen after the fact.
We will not claim credit for the whole business
If a client’s revenue grew while we were working with them, that is not the same as us having caused it. They may have hired staff, raised prices or had a good season. We will report on what we can reasonably attribute and be clear about the boundary.
We will not hide the failures
Some things we try do not work. A page that does not rank, a follow-up sequence that annoys people, an assumption about a market that turns out wrong. Those belong in the study, because how a company responds when something fails is more predictive than a list of successes.
We will not use a client without permission
Including the logo. Some businesses would rather competitors did not know who handles their marketing, which is entirely reasonable.
The consequence is a slower, shorter portfolio. The benefit is that anything you read here is something the named business would repeat to you directly, and we can put you in touch so they can.
Ready to Take Your Business to the Next Level?
Tell us what is slowing you down and we will show you what we would change first.